January is the perfect time to take a pause after the madness of Christmas and hunker down before the deluge of new perfumes start coming at us like cabs off a rank. In the never-ending quest for increased sales and contented customers, the big brands are gearing up to build on the successes of 2024 with the latest flanker and hottest trend, but there are also some hidden gems out there that are waiting to be rediscovered. So, we’re heading to the high street to spend some time with Elizabeth Arden, and perhaps even introduce you to your new perfume in the form of White Tea Eau de Parfum.
January can often be the calm before the storm for new fragrance releases as companies set their sights on the Valentine's Day sales with their top selling scent. It’s because of this that the first month of the year is a fantastic chance to revisit old classics or even just look through the companies' ranges to see what you may have missed. One such gem can be found in the back catalogue of Sarah McCartney’s 4160 Tuesdays. Now approaching its fourth birthday, Goodbye Piccadilly was launched on Friday 16th May 2014 but it is often overlooked in favour of the newer releases. So, let me show you just what you’re missing.
