The discussion around gender within fragrance is a topic that has really come to the fore over the past ten years. There was always an argument that the notion of “flowers are for girls” and “woods are for men” was outdated, if it ever really applied in the first place to be honest, but the advent of more fluidity around gender has meant perfume companies have had to finally start addressing the issue head on. It’s a very fine line to walk, without coming across as if you’re riding off the back of someone else’s cause, but it’s one that Superdry have successfully championed in their new duo of exciting fragrances.
It feels as though 2023 has raced towards the finish line as we suddenly find ourselves in the final throws of Christmas shopping. More by accident than design, I’ve managed to find myself recommending exactly the same perfume company as your ideal high street stocking saver that I did last year. That’s because, if you’ve left it until now to buy your festive floral of choice, you’d better jettison any idea of online ordering and head to the safety of the department store. Your 2023 “mad dash purchase” has got to be Dylan Purple Pour Femme from Versace, because sometimes only a designer fragrance will do.
