You might not be immediately familiar with the name Berdoues but I can guarantee that, at some point, your paths will have crossed with this historic company. It was founded in 1902 by Guillaume Berdoues in the French town of Toulouse and quickly became synonymous with the production of colognes. Now, a genuine fascination with the art of perfumery saw the company expand into full bodied scents, which would now be described as “fine fragrance”, and they started to secure a firm reputation for quality. However, things would not always be rosy for the family, and difficult times were ahead.
Fashionability can be a fickle friend and, in the case of Berdoues, it didn’t remain loyal. This once sought after company found itself languishing in forgotten corners and, to many people, it became associated with simple soliflor creations such as violet and rose. With a brand that had stayed in family control, it would take a new generation to breathe life back into this once-famous company. That person would be Sophie Berdoues, the CEO and great-granddaughter of the founder, who conjured up the idea of the Grand Crus Collection with a promise to offer “unique interpretation of olfactory identity.”
Berdoues previously had a scent by the name of Capri but, under Flavian’s hand, the latest incarnation becomes a citrus explosion that is mouth-watering addictive. It opens with the perfect blend of bergamot and sweet mandarin, which epitomises Capri’s sunny aspect and sparkling sea, but a note of gentian adds a subtly herbaceous touch to the blend. In the background there is the merest hint of rose for colour but the citrus quality remains dominant throughout. As the fragrance develops an elegantly dry cedarwood appears and, alongside a whisper of tonka bean, makes Capri a jewel for the winter months.
The Cruise Collection, which features Capri, is available from selected stockists including Harvey Nichols and Jovoy priced at £54 for 50ml. [Sample provided by Aspects Beauty]
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