The question of how a perfume company can expand its range, and at the same time potentially attract a new set of customers, is one that every brand has to eventually ask itself. It’s very easy to continue in exactly the same vein, especially if you’re experiencing success, but this can also actually limit a company’s overall growth. If you’re famous for exceptional extrait strength perfumes then the obvious route is to move into the more affordable Eau de Parfum concentration, but this needs to be done sensitively. One company that has achieved this seamlessly is Widian, and their Almond fragrance is absolutely delicious.
With many of us having experienced the hottest summer on record, the deepening switch to darker and colder winter months has not been universally welcomed. It may have been hot but we learned to live with it, and so it’s a shock to the system as temperatures start to plummet. If only there was a way to regain a little of that almost forgotten heat. Well luckily there’s help at hand in the form of the latest fragrance release from the travel-inspired Gallivant. With the company having already made numerous successful stops around the world, destination twelve sees us heading for the sand dunes of Abu Dhabi.
