There is always something so refreshing in perfumery about finding fragrances that speak of another time, another era, when life was “simpler” and distractions were few. Of course, the actual real life experiences would have been far from simple, just focused in a different way to ours, but scents that don’t follow today’s trends really are a welcome relief. With many historical brands choosing to jettison portions of their back catalogue in favour of trend-following releases, discovering a company that actively honours its past and dedicates time to its creations is a breath of fresh air, and it helps that we’re heading to Brazil.
There are two ways that a perfume company can approach new launches; they can either machine gun them out as fast as possible or take a more measured approach. The former is guaranteed to generate sales, but it’s the latter that’s more likely to also create loyal followers. The market is saturated with new releases every month, and so gathering this fan base is vital. That’s the direction that ånd Fragrance have taken under the ever-watchful eye of founder Simon Constantine, and 2023 sees a new perfume join the collection. So, with Brazilian rosewood under the spotlight this time, it’s time to discover Bårk.
