There are two ways that a perfume company can approach new launches; they can either machine gun them out as fast as possible or take a more measured approach. The former is guaranteed to generate sales, but it’s the latter that’s more likely to also create loyal followers. The market is saturated with new releases every month, and so gathering this fan base is vital. That’s the direction that ånd Fragrance have taken under the ever-watchful eye of founder Simon Constantine, and 2023 sees a new perfume join the collection. So, with Brazilian rosewood under the spotlight this time, it’s time to discover Bårk.
