The fragrance industry gets more competitive every year and so companies have to constantly produce new and exciting scents in order to keep ahead of the game. One company that seems to take this in their stride is The Perfumer’s Story. Dreamt up by Azzi Glasser, of Agent Provocateur fame, their catalogue now numbers fourteen perfumes with the latest two released just days apart. Kingsman TGC and After Hours were both launched in September 2017 but it’s the latter that I’m going to look at here. After Hours is described as “glamorous, magnetic and sensual”, but does it really live up to expectations?
Creating fragrances for specific people takes away any necessity for a “brief” or a “marketing strategy” because you are translating that person’s wishes or character into a perfume. This means that you can end up with a library of scents that only have one thing in common; they are not designed to be “commercial”. After creating for personalities, friends, organisations and companies, Azzi Glasser had a back catalogue of very individual scents. So, with the muses’ permission, she created The Perfumer’s Story as a way of sharing her fragrances with the public. One of these original scents was simply titled “C”.
Azzi Glasser was born in North London and is no stranger to the perfume industry. She started her career with CPL Aromas in 1991 and very quickly became a sought after perfume designer. A FiFi Award Winner for her Agent Provocateur fragrance, Azzi went on to found The Perfumer’s Story in 2015 and currently has thirteen fragrances in her collection. With such an enviable career already, it was time to discover her own perfume memories as I asked her “Stephan’s Six”.
