Stephan Matthews

Showing posts with label FiFi. Show all posts

Monday, 7 February 2022

MYSTÈRE VETIVERT by The Perfumer's Story

One of the hardest things to decide as a perfume company is how you’re going to tell your story to the customers. The fragrances aren’t always enough by themselves. Sometimes it’s that little extra piece of information that will turn a browser into a purchaser. Getting it wrong at the beginning can often be difficult to correct at a later date, and so it’s always worth making sure that you’re 100% happy with your decision. One company that absolutely nailed this was The Perfumer’s Story and, as we approach their seventh birthday, it’s time to go back to the beginning and rediscover Mystère Vetivert.

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Monday, 24 January 2022

THE CONFIDENCE COLLECTION by Leighton Denny

Fragrances always used to come with a massive amount of “upper class” baggage and about as much fun as a wet weekend in Woking. So, as the celebrity scents started to break the monopoly on the big high street regulars, we all breathed a collective sigh of relief when the playfulness finally arrived. Now, celebrity fragrances have dramatically altered over the years, with many now having no direct involvement from the actual "name", but that is certainly not true of the latest trio from the King of Nails, Leighton Denny. With a FiFi award already under his belt, it’s time to discover his new Confidence Collection.

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Thursday, 10 October 2019

MADAME by Marie Krnakova

The selection of perfumes that is available to fragrance fans gets bigger every day, but so does the various qualities that these scents possess. From natural to organic, and vegan to mixed media, there really is something for everyone. Our individual tastes determine which direction we go in, but it’s often difficult to differentiate the fact from the fiction when it comes to a company’s values. Thankfully there are some out there that are wonderfully transparent, and one such company is MW Perfumes. A natural fragrance brand, and a Fragrance Foundation Award Nominee in 2019, it’s time to meet Madame.

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Monday, 14 January 2019

OLD BOOKS by The Perfumer's Story

In the world of fragrance, new perfume releases seem to come so quickly that it’s impossible to catch every one at the time if its debut. Perfumes get overlooked or overshadowed by brighter, bigger, or louder launches, and some real gems can often get lost amongst the noise. One such fragrance is Old Books by Azzi Glasser for The Perfumer’s Story. It arrived on the scene in 2015 and is still something of a secret amongst patchouli lovers. In a market saturated with voluminous scent, Azzi has always retained her delicacy of touch and Old Books truly is an emotional breath of fresh air.

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Monday, 8 October 2018

OUT OF THIS WORLD by Marina Barcenilla

Unless you’ve been living on Mars you can’t have escaped the momentous decision taken by the BBC to cast a lady as the new Doctor Who. Well, the world is still spinning after Jodie Whittaker’s debut on Sunday 7th October but she isn’t really the first woman to try and conquer space and time. Earlier this year Marina Barcenilla released Out Of This World, a fragrance that brought together the scents of the universe along with a healthy dose of Marina’s imagination. A die hard Doctor Who fan, a space scientist, and an award-winning perfumer, I was curious to see whether Out Of This World would send me into orbit.

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Monday, 4 December 2017

Christmas by Marina Barcenilla Parfums

Christmas is the season of the limited release with companies trying to reward and attract in equal measure. The thought of acquiring something special from your favourite brand sends gifting budgets rocketing but also means that expectations are seriously raised. Will they live up to the hype? One section of the market that seems to be more successful is the “independent”, possibly because they create in smaller quantities but also because they can make their Christmas offering truer to their own style. Marina Barcenilla Parfums has released three Christmas products this year and every one of them is a winner.

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Monday, 6 November 2017

THE DARK HEART OF OLD HAVANA by 4160 Tuesdays

I’ve said before that the constant quest for “newness” means that many perfumes are overlooked in favour of the latest, the biggest, the brightest and the loudest new releases. Companies have fragrances that gather loyal followers but sometimes these scents get overlooked in later years. One of these is Dark Heart Of Old Havana by 4160 Tuesdays. Roullier White described the company as putting “the fun and the feeling back into British perfume” and, with a whirlwind of a founder at the helm, this is a perfect description. So, four years after it launched, let’s revisit the dangerously seductive Dark Heart Of Old Havana.

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Thursday, 7 September 2017

"C" by The Perfumer's Story

Creating fragrances for specific people takes away any necessity for a “brief” or a “marketing strategy” because you are translating that person’s wishes or character into a perfume. This means that you can end up with a library of scents that only have one thing in common; they are not designed to be “commercial”. After creating for personalities, friends, organisations and companies, Azzi Glasser had a back catalogue of very individual scents. So, with the muses’ permission, she created The Perfumer’s Story as a way of sharing her fragrances with the public. One of these original scents was simply titled “C”.

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Thursday, 18 May 2017

IDLE by Romilly Wilde

The success of any company lies in the ability to connect with a variety of customers. New businesses often launch with a single product or a single range and then struggle to move outside of that original market. Romilly Wilde had a clever idea when they appeared in 2016, and it was one that has gained them fans in both the skincare and fragrance market, as well as nominations in the highly coveted 2017 Fragrance Foundation Awards for Best New Fragrance In Limited Distribution and Best New Independent Fragrance. So, let's take a closer look at Romilly Wilde's debut scent, Idle, and the creative duo behind it.

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Thursday, 1 December 2016

BLACK OSMANTHUS by Marina Barcenilla

Renaming and rebranding is one thing, but taking your company outside of its original fragrance style is completely different. This is the situation that Marina Barcenilla finds herself in with the release of her first perfume under the Marina Barcenilla Parfums label. Four weeks ago, on 1st November 2016, The Perfume Garden changed its identity but took five of the most popular perfumes with it. With one of these being the FiFi Award winning India there were high expectations for the new company's debut fragrance, Black Osmanthus. Would a new name signal a new style or would it just be a case of "the emperors new clothes"?

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Thursday, 3 November 2016

The "Delightful" Leighton Denny

The wait is over! LIGHT & DARK DELIGHTFUL, Leighton Denny’s fourth fragrance, is finally released in its 70ml size on Monday. You probably already know that LIGHT & DARK DESIRE won a coveted Fragrance Foundation award this year, but did you know that his whole perfume range was almost never made? Now, I've known Leighton since 2006, when we were both based in Harrods, but I thought it was time to find out more about his “perfume journey” over a good old-fashioned Sunday roast.

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Monday, 12 September 2016

Glastonbury's Perfume Workshop

I think by now it's common knowledge that I'm never happier than when I'm messing around with perfume ingredients. So you can imagine my response when Marina Barcenilla invited me to one of her Perfume Workshops in Glastonbury. I didn't need to be asked twice. Marina runs The Perfume Garden, which is soon to become Marina Barcenilla Parfums, and this year she won a coveted FiFi award for her perfume India. The difference between this and other workshops that I've attended is that Marina's is wholly natural, not a synthetic in sight. So, how would I cope without my aldehyde c11 or my amber?

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After twenty successful years as an actor, I decided the time was right to begin a new career, and that was in the perfume industry. Scent had always been a passion of mine, and working alongside a new group of creative minds ended up being the perfect fit.

As a Brand Consultant, Evaluator, Copywriter and New Business Advisor, the variety of work is exciting, and definitely draws on my acting background. Every day brings new challenges, experiences and delights to a workplace that is crammed full of new releases, evergreens, and fading classics.

This website brings together my ramblings on all aspects of the perfume industry from bottle design to fragrance, companies to noses, and everything in between.

Opinions are my own and do not in any way represent the views of the companies mentioned. Where products or services have been provided by the companies it is stated at the end of the article.

Companies and readers are welcome to contact me by using the Send Me A Message option below.

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Monday, 7 February 2022

Monday, 24 January 2022

Thursday, 10 October 2019

Monday, 14 January 2019

Monday, 8 October 2018

Monday, 4 December 2017

Monday, 6 November 2017

Thursday, 7 September 2017

Thursday, 18 May 2017

Thursday, 1 December 2016

Thursday, 3 November 2016

Monday, 12 September 2016