One of the hardest things to decide as a perfume company is how you’re going to tell your story to the customers. The fragrances aren’t always enough by themselves. Sometimes it’s that little extra piece of information that will turn a browser into a purchaser. Getting it wrong at the beginning can often be difficult to correct at a later date, and so it’s always worth making sure that you’re 100% happy with your decision. One company that absolutely nailed this was The Perfumer’s Story and, as we approach their seventh birthday, it’s time to go back to the beginning and rediscover Mystère Vetivert.
