There’s a period in perfumery that is likely to be remembered as the time of missed releases and forgotten fragrances. I’m talking about the very end of 2019 and the beginning of 2020 when, unbeknown to us all, we were heading for a worldwide period of lockdowns and disruption. The companies that launched during these months had contracts cancelled, frustrated customers unable to smell the fragrances, and don’t forget the shortage of alcohol. So, for a new company to keep going was a massive achievement. One example of this is Botani Perfumery who, against the odds, released a beautiful quartet of fragrances.
