One of the ongoing challenges for the perfume industry is persuading customers to invest their time in a company and their products. There is so much choice, which just keeps getting bigger, and so standing out from the crowd becomes harder. When you also add in the actual price of the fragrances then you begin to understand why customers are reticent to switch allegiances. One niche brand that continues to perform well in these challenging times is the Wicca-inspired Screaming Mandrake Perfumes, and their latest Eldritch Mist fragrance promises to allow the wearer to flee to “the peace and safety of a new dark age.”