Stephan Matthews

Monday, 21 January 2019

ENCENS MYTHIQUE by Guerlain

One of the challenges faced by companies when introducing a new fragrance is ensuring that it doesn’t conflict with an existing release. One way around this is to create “capsule collections” and one of the masters of this is undoubtedly Guerlain, but even they occasionally have to reposition their fragrances. This happened with their Les Déserts d’Orient and Les Absolus d’Orient collections because both exhibited similar styles. When Les Déserts d’Orient was retired it was also thought that its fragrances had also gone, but they have just been rereleased in the Absolus series. So, it’s time to rediscover Encens Mythique.

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Monday, 16 November 2015

Guerlain's Ne m'Oubliez Pas

The Guerlain "Exclusive" lines have always existed to push the "creative audacity" of the company, in the way that its founders did. Mainstream fragrances are currently almost devoid of individuality, because that is what the majority of the public want, and an easy to wear perfume is an art in itself. Whilst Guerlain is adept at creating these, it is not what they are most famous for. In the past the company always pushed the boundaries by exploring new techniques and materials, and these limited releases are where they get the chance to spread their wings once more.

Most fragrance houses have an "exclusive" line, but what it usually means is that it is exclusive to a few stores in each country. So when the news broke in September 2015 that Guerlain would be producing a new "exclusive" just for its Paris boutique on the Champs-Élysées it was met with mixed reactions. Would it eventually be rolled out to other countries? Would it be a reworking of an old perfume? To answer these questions I went to Paris in search of Ne m'Oubliez Pas.

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Monday, 21 January 2019

ENCENS MYTHIQUE by Guerlain

Monday, 16 November 2015

Guerlain's Ne m'Oubliez Pas