Showing posts with label Forest. Show all posts
Showing posts with label Forest. Show all posts

Monday, 26 June 2023

COUNTRY (GWLAD) by Wales Perfumery

A bottle of Country (Gwlad) perfume from Wales Perfumery
The first fragrances released by a company can often set the template for everything that is to follow. Whether it’s favoured ingredients, particular scent styles, or even the inspirations, getting that first collection right is so important to the long-term success of any perfume venture. Even after the fragrances have been created, the amount of work that it takes to get them seen by customers can often feel like an uphill struggle. That’s where having an existing core base of followers can be a lifesaver. Country from Wales Perfumery is one of the company’s debut trio of scents, but is the land of song singing its praises?

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Thursday, 26 March 2020

ROOK by ROOK

One of the issues that many perfume companies face when they try to upscale their business is that it’s often hard to adapt their core values. The idiosyncrasies that make you unique run the risk of being buried within a new corporate structure, and existing fans can be disillusioned by the changes. You can’t remain the same when production dramatically increases, especially when there are outside investors keeping a close eye, but it’s how you manage that transition that is key. The latest company to take on the challenge of upscaling is Rook Perfumes and, whilst the packaging may have changed, the heart has remained.

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