The horizon is something that often reignites memories, brings thoughts into focus, or even forces us to confront challenges that have lain buried. Looking out onto an expanse of ocean, rolling fields, or even deserts, unlocks feelings and emotions in a way that feels private and unobstructed. This idea of “vastness” has often found itself as part of the inspiration for perfumes, because with vastness comes expanse, and with expanse comes volume. The fashion for voluminous, head-turning fragrances shows no signs of slowing down any time soon, and Soki London has definitely delivered with their new release. All hail Cleopatra.
Alternative spins on established styles are one way that the perfume industry continues to reinvent itself with each new release. Whether this is a particular fragrance family, a worldwide bestseller, or even a specific ingredient focus, it’s the new presentation of something which has a familiarity that often grabs the attention of customers above a wholly new idea. There are few perfume inspirations that haven’t been done in one way or another other in the past, but the new Artemis from Soki London absolutely lives up to the well-known adage that “if you go down to the woods today, you’re sure of a big surprise.”
It’s very difficult to maintain a feeling of normality during challenging times, and this is especially apparent at the moment. Many of us thrive on our interaction with friends and relatives, but that’s had to be momentarily halted for obvious reasons. This sudden change of lifestyle, and the support that goes with it, can have dramatic effects on people’s mental health, especially when they’re working on the frontline. With an increased demand for their services, charities that offer a helping hand are under enormous strain. This is where Ruth Mastenbroek and her family are helping in the form of their Hope and Gratitude candles.
