The chypre fragrance was to the seventies what the Floral Oriental would be to the eighties, and there were lots to choose from. With a complete contrast to the emerging "youth" scents, that were full of bouncy freshness, and even the gloriously "simple" Penhaligon's florals, which were actually far from simple, the chypre provided a scent full of maturity and elegance. The most famous chypre of the Seventies was surely Charlie by Revlon, although it was marketed as an Aldehydic Floral, but Yardley wanted a piece of the action. Their release was the powerful CHIQUE, and this oakmoss overdose is still in production.
