There are certain products that, with the best will in the world, seem to defy reinvention. Companies are constantly tweaking bestsellers, adapting award-winners, even persuading customers that the same offering is somehow “new and improved”. It takes a real visionary to look beyond the tried-and-tested, and create something that pushes the accepted norm into a whole new realm. Unsurprisingly, the latest break-through product comes from an independent creator. Jonathan Ward has reinvented the diffuser, thrown in a generous splash of creativity, and is set to scent the season with his new Hermitage Noel Pourri Mouillé.
