Inspiration comes in many forms and this is definitely true of the fragrance industry. Finding one that resonates with an audience though is a very different matter. For example, there have been many scents that have used cities or places as their theme, but taking an entire coastline is a little more unusual. However, that’s exactly what Julien Foucher decided to do with his new Rivæ collection. With production originally starting in 2019, Julien could never have imagined that Rivæ would be the only way that most people would visit the Côte d’Azur this year. So, from olive groves to a crystal clear sea, it’s time to take a scented journey.
