Jo Malone London started a tradition back in 2011 when they released their first “Brit Collection”, a series of fragrances that were designed to celebrate an aspect of British culture or history. From tea to the Tudors, and herbs to hyacinths, the company have always attempted to add a little fun into February and this year is no exception. Céline Roux, Vice President of Global Fragrance Development for Jo Malone London, called upon perfumers Yann Vasnier and Louise Turner to collaborate on the 2019 collection and the result is Wild Flowers & Weeds. So, will the company’s ninth year blossom or will it wilt?
Now in its eighth year, Jo Malone London’s annual Brit Collection has gathered a loyal following for those looking for a transitory fragrance to take them from spring to summer. This year sees the release of English Fields, which is inspired by “the goodness of grains with the freshness of flowers”, and it promises “the rich, golden fullness of harvest-ready fields”. To realise this latest collection Celine Roux, Head of Fragrance Development, has once again turned to perfumer Mathilde Bijaoui, who had previously created Myrrh & Tonka for the company. With five fragrances to choose from, what does English Fields have to offer?
One of the signs that the long, cold days of winter are about to be left behind for another year is the appearance of the Spring Collection. This has become a regular fixture from perfume companies in recent years as they grab our attention ready for the big summer release. One company that really has embraced this idea is Jo Malone. Each year their customers are treated to a new selection of fragrances that form the Brit Collection. Manufactured in a strictly limited quantity, this year's collection is called The Bloomsbury Set and it really does challenge the traditional Jo Malone style.
