Originally from Suffolk, Matthew Axe studied Graphic Design before going on to work with companies such as Thomas Pink, John Lewis and Gieves & Hawkes. After relocating to New York he was Creative Director on Martha Stewart’s award-wining magazine, Martha Stewart Living, and regularly oversees campaigns in the beauty industry. Recently working on Jo Malone’s Basil & Neroli launch, I wondered what would he reveal about his own perfume favourites during “Stephan’s Six”.
Every year we see literally thousands of fragrances released both worldwide and also in specific countries. We are already half way through 2017 and if you have managed to smell every one of those launched so far this year then I am very impressed, but also more than a little sceptical. Every time you turn around there seems to be a new advertising campaign, a new “exclusive” ingredient, and a new dreaded flanker. So, you can be forgiven for missing a few of these new releases along the way. This week I was told, “everything is new to someone”, and in the world of perfume releases that couldn't be truer.
It’s blossom time again for Jo Malone London! A now regular tradition for the company, the limited edition Spring/Summer floral immediately follows their Brit Collection every year. This time it’s the turn of Star Magnolia, which promises to be “flirtatious, pristine and gleaming”. The company has once again turned to Anne Flipo of IFF to create this “tantalising” bloom in the hope that it will mirror the success of last year’s Nashi Blossom by Fabrice Pellegrin. Having already created their 2016 Herb Garden collection, as well as Basil & Neroli, Anne understands the style but how would she fare with this Shanghai floral?
One of the signs that the long, cold days of winter are about to be left behind for another year is the appearance of the Spring Collection. This has become a regular fixture from perfume companies in recent years as they grab our attention ready for the big summer release. One company that really has embraced this idea is Jo Malone. Each year their customers are treated to a new selection of fragrances that form the Brit Collection. Manufactured in a strictly limited quantity, this year's collection is called The Bloomsbury Set and it really does challenge the traditional Jo Malone style.
One of the best times to write about fragrance is as we approach the festive season. Throughout the previous twelve months there will have been numerous launches and products, but during Christmas we fall back on some old favourites and maybe introduce a few new ones. With this in mind I've been working hard, honestly I have, to find this year's top five candles. Whether it's delicate, inspirational or even historical that you're looking for I think that I've found something for everyone. So, close the door, pass me a mince pie, reach for the matches and let that fragrant flicker combat the winter cold.
