Every year we see literally thousands of fragrances released both worldwide and also in specific countries. We are already half way through 2017 and if you have managed to smell every one of those launched so far this year then I am very impressed, but also more than a little sceptical. Every time you turn around there seems to be a new advertising campaign, a new “exclusive” ingredient, and a new dreaded flanker. So, you can be forgiven for missing a few of these new releases along the way. This week I was told, “everything is new to someone”, and in the world of perfume releases that couldn't be truer.
One of the best times to write about fragrance is as we approach the festive season. Throughout the previous twelve months there will have been numerous launches and products, but during Christmas we fall back on some old favourites and maybe introduce a few new ones. With this in mind I've been working hard, honestly I have, to find this year's top five candles. Whether it's delicate, inspirational or even historical that you're looking for I think that I've found something for everyone. So, close the door, pass me a mince pie, reach for the matches and let that fragrant flicker combat the winter cold.
October is the month for the Winter blockbuster to launch. I'm talking about fragrance rather than film, although both share a similar strategy. A film's trailer is designed to excite an audience into attending, whilst an October fragrance launch is intended to make it onto that all important Christmas list. One of the first cabs off the rank this year is MODERN MUSE NUIT by Estée Lauder. It continues the popular series and is described as "Modern Muse at her most glamorous and mysterious", but is it really? There's only one way to find out ... dim the lights, grab your sequins, and experience the night.
