Jo Malone London started a tradition back in 2011 when they released their first “Brit Collection”, a series of fragrances that were designed to celebrate an aspect of British culture or history. From tea to the Tudors, and herbs to hyacinths, the company have always attempted to add a little fun into February and this year is no exception. Céline Roux, Vice President of Global Fragrance Development for Jo Malone London, called upon perfumers Yann Vasnier and Louise Turner to collaborate on the 2019 collection and the result is Wild Flowers & Weeds. So, will the company’s ninth year blossom or will it wilt?
When the weather takes a turn for the worse, and snow starts falling as companies launch their latest “springtime scent”, many customers almost ricochet back to the familiar warmth and spice that you get with the great oriental fragrances. The woods, resins and intoxicating florals help transport you to sunnier climes as we fend off the icy winds. For my perfume of escape this week I chose Ambre Sultan by Serge Lutens and, whilst it might not be exactly thought of as an oriental, it definitely packs a punch with the sensuous laudanum. So, let me introduce you the fragrance about which Serge warned, “don’t expect it to fit in”.
