When it was announced in May that Chanel were going to launch a new interpretation of their classic No.5 the internet went crazy. You had praise and damnation in almost equal measure, and nobody had even smelled it at that point. Created by the new nose of Chanel, Olivier Polge, for some it seemed a step too far, we already had Eau Premiere, whilst to others the news was greeted with fan club enthusiasm. With an approaching UK launch date of September 1st I think it's time to see if Chanel No.5 L'Eau really is a new interpretation for a new generation, or merely a dilution of the brand's heritage.