The advertising slogan that started a revolution, and is lodged in most people’s minds, must surely be “not perfumed, not coloured, just kind.” Those famous words are credited to Alex Pearl, the copywriter on the 1986 advert for Simple, and it made a generation begin to question what was actually in their skincare. The reason for adding fragrance back then was to simply make it smell better but, over time, the beauty industry started to revert to ingredients that were naturally perfumed. One such company is Cocorosa Beauty and their Sandalwood Soothe & Restore Face Oil continues to harness the power of scent.
It’s unusual to go through our daily lives without experiencing scent in one form or another. Sometimes natural and sometimes artificial, it's often designed to make us react to a product or an environment in a certain way. However, scented ingredients can also go far beyond merely fragrancing, they can be part of the reason something actually works. Cocorosa Beauty launched in 2018 and is a natural skincare brand that uses essential oils as its active ingredients. Alongside the restorative benefits, the combinations have resulted in the most beautiful aromas and can definitely be said to have “the sweet smell of success.”
