When we think of the word “niche” our minds almost immediately start seeing pounds signs and three figure sums. A company that isn’t part of a major corporation will of course have extra costs, and these often end up being transferred to the customer. However, this doesn’t always have to be the case. If the bottle isn’t the most expensive looking, or the box is perhaps a little basic, isn’t it the contents that are the most important? Prestige de Menton is a well-known perfume brand in the south of France and celebrates its 75th birthday this year. So, there's never been a better time to rediscover Irizom.
When Jo left school at sixteen with six ‘O’ levels she knuckled down, worked hard, and became the youngest-ever UK magazine editor when she joined Look Now at twenty-three. Alongside that she had always had a love of fragrance, and so it seemed inevitable that Jo would go on to co-found The Perfume Society with Lorna McKay. After winning a Jasmine Award for her fragrant writing, I thought it was time that we turned the tables and discovered her scented secrets during “Stephan’s Six”.
