When Jo left school at sixteen with six ‘O’ levels she knuckled down, worked hard, and became the youngest-ever UK magazine editor when she joined Look Now at twenty-three. Alongside that she had always had a love of fragrance, and so it seemed inevitable that Jo would go on to co-found The Perfume Society with Lorna McKay. After winning a Jasmine Award for her fragrant writing, I thought it was time that we turned the tables and discovered her scented secrets during “Stephan’s Six”.
They’re at it again! Love them or hate them there is no getting away from them. I am talking about LYNX, or AXE if you live outside of the UK. As I’ve said in the past, they were originally used with the same gusto as Brut, their older relative. They stormed the market in 1983 with Amber, Musk and Spice before tempting in a new generation with a more “homage” approach. Body Sprays that resembled Fahrenheit, Aqua Manda, even Guerlain’s L’Instant started appearing in 2008, and I’ve mentioned these affordable creations in a previous article. However, this year has seen the launch of the first three scents in their Daily Fragrance range. A departure for the brand because this time they are taking a more “fragrance trend” approach, and I guarantee that people are going to be shocked. So, let’s take a look at the power three and see whether you’re Signature, Urban or Adrenaline.
