Thursday, 12 September 2019

RYDER by Ex Idolo

The niche market is the same as the mainstream market in that the vast quantity of releases every year makes it absolutely impossible to try everything when they actually launch. Many brands simply get lost under the weight of the latest, the biggest, and the brightest new perfume but they bide their time until they're rediscovered. One such company is Ex Idolo and it’s a name that will be new to many people. This British brand, which launched in 2013, now has four fantastic fragrances in their collection. Whilst all have been created with passion, Ryder is a journey into the private world of mahogany, pipe smoke, and cognac.

Monday, 9 September 2019

EAU DE MENTON by Prestige de Menton

One of the joys of summer is a welcome return to the glorious eau de cologne style of scent. The effervescent and bright explosion of citrus and aromatics is wonderfully cooling and incredibly uplifting. This category of fragrance has seen a remarkable resurgence in recent years, accompanied by some ridiculous price tags, but there are still some classic companies that have never stopped producing their celebration of sunshine. One such brand is Presitge de Menton and, after two years of sympathetic updating, their new Eau de Menton collection retains the original Provençal charm but adds a touch of Parisian chic.

Thursday, 5 September 2019

STONE and HONEY BADGER by Yates Perfumes

There are times when you feel as though you’ve read about every possible journey into the world of perfume and then, out of nowhere, you are confronted with the most incredible career change story. It’s always fascinating to discover the direction that perfumers took before they entered the industry but I wasn’t prepared for the incredible twists and turns that led to Melissa Hale launching Yates Perfumes in 2010. With an apothecary feel to her creations and an uninhibited style that presents itself as fearless, it’s time to visit Lakewood Ohio and be bewitched by her evocative Stone and Honey Badger fragrances.

Monday, 2 September 2019

MARARI by Thomas O'Brien

For every perfume release that is trumpeted as the latest “must have” fragrance there are thousands that, for one reason or another, never get to see the light of day. These can be rejected submissions, modifications of the same scent, or even creations that the perfumer chooses not to release. However, during a perfumer’s training they also make fragrances as experiments and these rarely get to be tried by anyone outside of the course. One such perfume is Marari by Thomas O’Brien, his graduation piece from The Perfumery Art School. So, it’s time to discover what secrets this unreleased oriental fragrance holds.

Thursday, 29 August 2019

Natural Room Mists by Bramble & Blossom

The reasons for starting a company are always incredibly varied but the days of “I want to be successful and then be bought by a large corporation” are thankfully on the wane. The vast increase of new brands has diluted the industry to such an extent that it’s now very rare for smaller houses to make enough of a mark to be noticed, or even seen as a rival. When Bramble & Blossom was launched in March 2019 it was out of a desire to produce products that respected the environment and provided relief from the mass market offerings, and they’re definitely one company that is well worth noticing.

Monday, 26 August 2019

SANTAL VOLCANIQUE by Maison Crivelli

In the world of retail there are certain “buzz words” at the moment that every new company attempts to throw into all of their communication. “Sustainability, authenticity, and traceability” are important concerns for customers and so it’s not surprising that they are trumpeted as loudly as possible. Now, not all of the companies are quite as transparent as they claim to be but one brand that is flying the flag for honesty in perfumery is Maison Crivelli. With an ethos and philosophy born out of the founder’s personal experience, this is most definitely a fragrance collection with an eye on the future.

Thursday, 22 August 2019

ALPH by the House of Purple Rose

One of the great joys in life is disappearing into a good book. The words on the page are offered freely from the writer to the reader but it is in your own mind that the people and places are given their landmarks and features. They become personal to you and that’s one of the reasons why a film or television adaptation is always met with mixed reviews. When Samuel Taylor Coleridge first published Kubla Khan in 1816 he could never have dreamed that it would still be in print over two hundred years later, and certainly never imagined that it would also be possible to experience a journey down its famous Alph river.

Monday, 19 August 2019

PERGOLA by Exaltatum London

The fact that our reaction to fragrance is so personal is one of the reasons why it can often be so difficult to gauge how a perfume will be received. Many companies launch scents with very specific stories and, if the customer doesn’t engage with them, they can end up overshadowing the actual fragrance. Exaltatum London has overcome this by simply relating their scents to the inspiration and encouraging the customer to draw on their own memories and experiences. The company’s current collection of three fantastic fragrances are all created by Eglija Vaitkevice but, within the trio, Pergola truly is theatrically majestic.