Thursday, 13 June 2019

COWBOY VETIVER by Beacon Mercantile

Creating a new perfume brand is not something that should be entered into lightly because, unfortunately for some, the already overcrowded niche market is a difficult one in which to succeed. Having a real love for what you do can help but, in the end, it comes down to exquisite products and a loyal customer base. One company that has managed to combine both of these qualities though is Beacon Mercantile, which was founded by Toni Hacker in New York. A combination of candles and skincare have proved hugely successful for the brand but it’s the fragrances that customers are finding truly addictive.

Monday, 10 June 2019

MA BLONDE by Jean-Claude Delville

When it comes to new perfume releases we often get bombarded with very serious stories about its inspiration, or details of a company’s “Corporate Social Responsibility,” before we’ve even smelled the fragrance. To the majority of people, wearing perfume is just a fun frivolity that makes them feel happy and confident. It’s this latter idea of playfulness mixed with individuality that Candice Rosa chose when she decided to launch Ma Blonde. Based in Canada, everything about this brand screams “fun” and, with a fragrance to back up the concept, it could well be my guilty pleasure for this summer.

Thursday, 6 June 2019

SENSORI+ puts the Science into Scent

The idea of using scent to perfume our surroundings is nothing new, we’ve been doing it for centuries, but the explosion in the home fragrance market is showing no signs of slowing down any time soon. From Jo Malone London’s iconic candles to Alessandro Agrati’s groundbreaking diffuser, our need to scent the rooms in our houses is born out of a love of pretty aromas but also a need to mask potential unpleasantness. This idea of merely covering up unwanted smells is being turned on its head with the launch of the new Australian range of Air Detoxifying Aromatic Mists from Sensori+ and the result is wonderfully refreshing.

Monday, 3 June 2019

TOKYO by Gallivant

We live our lives through a mist of preconceived ideas about everything from music to fashion and places to people, but just recently I was stopped in my tracks because of my own preconceptions about a fragrance. I had imagined that Tokyo by Gallivant would be just another cherry blossom inspired floral that once again celebrated this delicate petal. However, I couldn’t have been more wrong. Tokyo, the latest release from the company, recreates the early morning in the city and mixes nature with neon and tanginess with tranquillity. The new addition to the collection fits perfectly into the style, although its individuality cannot be ignored.

Thursday, 30 May 2019

PORTAL by Kingdom Scotland

Finding the right inspiration for a new perfume brand is often the springboard that leads to its success. Many have tried to find that magic “something” but it often proves illusive even to those with boundless energy and drive. When Imogen Russon-Taylor decided that she wanted to launch her own fragrance house she had to hunt for the individuality that would set her apart from everybody else, and she found it very near to home. Kingdom Scotland launched at the end of 2018 with a collection of three scents and success was clearly on the horizon. A Fragrance Foundation Award Nominee, it's time to head to Edinburgh.

Monday, 27 May 2019

COCOROSA BEAUTY - The Sweet Smell of Success

It’s unusual to go through our daily lives without experiencing scent in one form or another. Sometimes natural and sometimes artificial, it's often designed to make us react to a product or an environment in a certain way. However, scented ingredients can also go far beyond merely fragrancing, they can be part of the reason something actually works. Cocorosa Beauty launched in 2018 and is a natural skincare brand that uses essential oils as its active ingredients. Alongside the restorative benefits, the combinations have resulted in the most beautiful aromas and can definitely be said to have “the sweet smell of success.”

Thursday, 23 May 2019

CHIENOIR by Amanda Beadle

Chypre fragrances have made a huge comeback in the past few years, although some would say that they never really went away. Many companies merely started to refer to them more as “woody” scents, because it was easier than explaining the term “chypre,” but they also started to pull back on the mossy quality of the perfumes. This forest-floor earthiness was what truly defined this style and so it is wonderful to see it alive and well in Amanda Beadle’s award winning fragrance, Chienoir. This self-taught perfumer has stripped back the chypre and revealed the glorious layers that have been hidden for too long.

Monday, 20 May 2019

THE HOUR OF DUSK AND GOLD by Parterre

We often forget that the United Kingdom, and Croydon in particular, had a rich heritage of growing lavender. It was prized around the world and was actually more expensive than anything coming out of France at the time. Land use, and war, altered the fortunes of many producers but recently the fields have starting turning to “blue gold” once more. This encouragement, and also a desire for “a simpler way of life,” saw Julia and David Bridger launch Parterre Fragrances at Keyneston Mill. Four years later, and with three scents already under their belt, they have now released the romantically titled The Hour of Dusk and Gold.