Monday, 18 November 2019

1681 by Carthusia

One of the wonders of fragrance is that it allows perfume companies to weave elaborate stories that aim to entice and enthral their customers. Over time it often becomes difficult to separate the fact from the fiction but, if you like the fragrance that you’re smelling, does it really matter if the language is a little flowery? Exaggeration and embellishment are all part of the scented storytelling and it helps to weave a web of desire that draws us all in. Carthusia is a perfume company that is based on the island of Capri and, alongside a wonderfully colourful history, they also produce the impressive 1681.

Thursday, 14 November 2019

LANTERN REED by Prosody London

When companies launch with a strong début collection it’s always interesting to see what direction future releases will take. Many brands stay firmly within their established style but others take the opportunity to experiment. Certain fragrances can quickly attract a loyal following and so you risk dividing your audience if you steer too closely to a favourite. This is the situation that Prosody London found themselves in after launching their original series of six perfumes. From Neroli Nuance through to Oud Octavo, the fragrances spanned refreshing to resinous but the new Lantern Reed sits apart with its evocative night-time warmth.

Monday, 11 November 2019

The BARON SHOWER BAR by Geoff Thornton

One of the biggest problems for many companies at the moment is trying to reconcile environmental impact with customer expectations. The issue of exactly how a product is manufactured goes hand in hand with the packaging that it ends up wearing, and it’s the latter that is often the biggest problem. In an effort to reduce the amount of plastic that the world uses, many companies have started to offer alternatives for our everyday essentials and the latest is Baron. They’ve taken the humble bar of soap, they’ve given it a slick new design, but they haven’t charged the earth. Welcome to the Baron Shower Bar.

Thursday, 7 November 2019

LE PASSANT by Ormaie

The knowledge that you accumulate as you go through life is always, whether you believe it or not at the time, a valuable resource that can be called upon in later years. This can be even more useful in the fragrance industry because it gives you plenty of inspiration for creations and ideas in an arena where individuality is key. It’s this idea of translating experiences and memories into scent that has seen the launch of Ormaie, the new natural fragrance brand. Created by a mother and son partnership, it contains many jewels but Le Passant was the fragrance that immediately called to me, and I couldn’t resist.

Monday, 4 November 2019

A Christmas Trio by JOIK

One of the concerns that many companies face at this time of the year is how to offer their customers exciting products that are “festive” and yet still maintain their core values. After all, it’s very easy to sell out and produce a beautiful box containing questionable novelties or repackaged favourites with an increased price tag. One company that has truly excelled again this year is also one that may be unfamiliar to you but, if you’re a fan of scented candles, is a sure-fire hit for some fragranced ambiance. Joik have rereleased their trio of Christmas candles and your hardest decision will be which one to light first.

Thursday, 31 October 2019


When we think about niche fragrance companies, or artisan if you prefer, we often conjure up images of perfumers hunched over a cluttered wooden desk with a single incandescent bulb burning dimly in the corner. It’s the world that Patrick Süskind described in his book, and later the film, Perfume. Now, things have thankfully moved on a lot since then but the important point about artisan perfumers is that they can work anywhere in the world. It’s this opening up of the industry that has resulted in some terrific new companies emerging, and one such example is the Canadian based Ivy’s Poison.

Monday, 28 October 2019

ATHENA and NARCISSUS by Aaron Terence Hughes

The road that many people take to starting their own perfume company can be a complicated series of forks and detours but, with perseverance and determination, it can also result in the most wonderful rewards. Perfumers come from many backgrounds and the days of it being simply for the elite of society has long gone. Talent is talent, regardless of where you were brought up, and it’s often this closer connection to “real life” that results in the most incredible fragrances. The latest entrant into the hall of fame is Aaron Terence Hughes and he’s called on divine intervention with his two new fragrances, Athena and Narcissus.

Thursday, 24 October 2019

AURORA by Charles Wong

Anyone that launches a new business of any description in the current climate deserves the utmost admiration, but even more so if that person chooses to enter the perfume industry. This marketplace is full to the brim with established brands and artisan creators which means, in a nutshell, that you’re fighting an uphill battle from day one to be heard and to be seen. However, there are still those that choose to take on this challenge and, with a little bit of luck, manage to be noticed. One such person is Charles Wong who promises to provide us all with some much-needed timeless elegance in the form of Aurora.