The candle industry can almost be split into two parts - the first creates their own bespoke fragrances while the second buys the fragrance oil from a wholesaler. The difficulty happens when the second group essentially create the simplest candle possible, both packaging and labelling, and then sell it at a price that matches the first group. It’s an unfair advantage. For a company that falls into that second slice to truly succeed, they need to invest in the jars, the boxes, the branding, because it’s the only way that customers will remain loyal when the fragrance is available elsewhere.
Ma Lumière is a candle company that currently purchases its fragrance oils, although there are plans to create some exclusive scents in the pipeline. However, Guillaume knew that his candle brand needed to stand out from the others. So, alongside his classic black range, he introduced the Artiste Collection. It pays tribute to his French heritage by celebrating the sensuality of Bardot, the chivalry of Belmondo, the floral imagination of Monet, and the Parisian lifestyle of Piaf. Each candle comes in an illustrated jar, drawn by Guillaume, which tells the story of the subject and which can be repurposed when the candle is finished. So, which were my favourites?
Piaf is a name that is instantly recognisable as the voice of Paris. From La Vie en Rose to Hymne A L'Amour, you’re transported to the perfumed streets with notes of rose, lily and plum - a decadent blend from a decadent time, and one that Piaf would have walked through on the Champs-Elysées. However, as a nod to Piaf’s famous cabaret venues, a clever pairing of dry cedarwood with luxurious sandalwood, and supporting patchouli, displays the journey from street singer to concert hall legend. There are many rose candles, but Piaf from Ma Lumière contains an emotional weight that makes this fragrance a stand-out.
The Artiste Collection is available from the Ma Lumière website at malumiere.co.uk priced at £35 for 280g. There is also a 10% discount with the code WELCOME10. [Samples provided by Ma Lumière]
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