Fragrance in skincare has traditionally been seen as something of an added extra. A beautifully scented cream or lotion might make the experience more enjoyable, but the fragrance itself rarely contributes to what the product is actually trying to achieve. Skincare looks after the skin, while scent appeals to our emotions and senses. However, those boundaries are increasingly disappearing as companies explore how the scented ingredients can also add to the product's potency. One new British brand taking this idea in an interesting direction is Mor & Meadow, beginning its story with the beautifully conceived Cornish Bloom.
