The world of perfume is one that never stands still, whether that’s due to trends or regulations. Customers’ tastes change over time, and what's fashionable quickly becomes outdated. Similarly, a growing list of restricted ingredients means discontinuations and reformulations. Some classic perfumes have stood the test of time, even with tinkering along the way, so companies are once again revisiting the archives for renewed inspiration. One of the latest to dust off the formula books is Atkinsons, and the result is the successful Reserve Collection which celebrates “iconic heritage, pure preciousness and distinctive intensity”.
