Launching any fragrance brand can be a daunting prospect with pitfalls and obstacles around every corner. It becomes even more of a challenge when the customer that you’re aiming for is more used to buying an “own brand” perfume as opposed to a high street or niche scent. The balance between performance and price is a precarious one to navigate in that market, but this hasn’t deterred Laurelle from entering the arena with their new range, The Scent Doctor. The first trio of fragrances is made up of Neroli, Gardenia, and Rose & Jasmine but, even at their prescription price, will you be making an appointment with this doctor?
