January is the perfect time to take a pause after the madness of Christmas and hunker down before the deluge of new perfumes start coming at us like cabs off a rank. In the never-ending quest for increased sales and contented customers, the big brands are gearing up to build on the successes of 2024 with the latest flanker and hottest trend, but there are also some hidden gems out there that are waiting to be rediscovered. So, we’re heading to the high street to spend some time with Elizabeth Arden, and perhaps even introduce you to your new perfume in the form of White Tea Eau de Parfum.
