There are some beautiful buildings around the world which have been lost to development, and once they're gone they cannot be put back. However, there is one perfume company that seems to be actively scooping these up, restoring, renovating and then breathing new life into them. I am of course talking about Fragonard. Originally launched in Grasse in 1926, it became the first true "tourist perfumer" and catered to the growing demand for "leisurely pursuits" around the Côte d'Azur. Outgrowing the surrounding area, Fragonard set its sights on Paris, restoring an 1860 townhouse by Lesoufaché and the old Théâtre des Capucines. Both now house sections of the vast Fragonard Collection, have retail space to sell the products, but neither gave a full explanation of the process of perfume making. So, what was next in their sights?
