January is the perfect time to take a pause after the madness of Christmas and hunker down before the deluge of new perfumes start coming at us like cabs off a rank. In the never-ending quest for increased sales and contented customers, the big brands are gearing up to build on the successes of 2024 with the latest flanker and hottest trend, but there are also some hidden gems out there that are waiting to be rediscovered. So, we’re heading to the high street to spend some time with Elizabeth Arden, and perhaps even introduce you to your new perfume in the form of White Tea Eau de Parfum.
With the run up to Christmas now in full swing you’ll often hear how important this time of the year is for retailers. November and December sees businesses take upwards of 30% of their yearly money in just two months, so you can understand just how much importance is placed upon the festive period. There has been a lot of talk about the death of the high street and the end of retail “as we know it” but what is it really like on the front line? In an effort to understand what is actually happening on the shop floor I temporarily returned to my retail roots and became, once again, one of the many beacons in black.
