There are times when fate can take a bigger hand in the exposure of your company than any amount of carefully placed articles or reviews. You are always at the mercy of the reader engaging with the piece in order for them to learn more about the brand and the fragrances, and by that I mean actually clicking through to the website at the end of the final paragraph. This is completely out of the hands of the writer, or even the company, but sometimes something else can take over. One person that has experienced this first-hand is Kamila Aubre with her wonderfully named perfume entitled Villanelle.
