One of the constant pressures on fragrance companies is whether to release a new scent each year or rework an existing one by adding a flower here or a woody note there. The public’s constant demand for newness often sees a rapid succession of similarity, but one company has chosen to go in a different direction by reintroducing a truly adaptive product instead of a new scent. Tessa Williams has launched a “living cologne” version of her successful Fire home fragrance and it makes you wonder why this style ever fell out of fashion. With this in mind, let me show you a new way to beat the January blues.
