The job of any good perfume consultant is to find the customer their perfect scent, but they're choosing from a selection of fragrances that have been made to fit into very specific trends. Even historic perfumes still have a particular style that was chosen by the perfumer in order to make it a commercial success. So, your "perfect" scent might not be as perfect as you actually want it to be. A new company has come up with a novel, and very entertaining, way to create your very own "bespoke" fragrance without even having to leave your home. Not convinced? Come with me and let me show you WAFT.
Nestled among the hills surrounding the French town of Grasse you find three parfumeries. Now you may be familiar with Fragonard and Molinard but what about Galimard? Founded in 1747 by Jean de Galimard, it is the third oldest perfumery in the world, after Farina Gegenuber and Floris of London, and offers the "Studio of Fragrances" where for €45 you have two hours and one hundred and twenty seven oils with which to create your very own Perfume. Possible? Let's find out.
