Whether you’re thinking about music, film, theatre or perfume, there are certain examples in every genre that demand to be referenced as the ultimate interpretation. This can be because they have captured the public’s imagination, maybe won the applause of the critics, but ultimately they stand alone on a pedestal. When it comes to perfume, there is arguably only one ingredient that truly bucks this trend. Oud has been a mainstay of the fragrance market since 2007, but its tenacity has made it challenging for many. It would take fourteen years for its heart to be truly revealed, and that was in Silky Woods from Goldfield & Banks.
In a world that is dominated by pictures of the perfect body, the most sumptuous living room, or the ideal holiday getaway, it can begin to feel like there is no possible way of measuring up to these often-enhanced images. This important discussion around what real life actually looks like, versus the doctored online perceptions, isn't a subject that you would necessarily think would form the inspiration for a perfume brand. Well, it has. In an attempt to make things decidedly more “real”, NOYZ has arrived to cut through the fictitious and replace it with fact, and they’ve begun with their scented antidote to a Sh**ty Day.
One of the interesting things about the fragrance industry is its continual return to certain key ingredients. The constant demand for “newness” and “pushing the boundaries” is all very well for transient shoppers but, by also focusing on those perfume building blocks, attracting steadfast fans is the difference between success and failure. Sandalwood has long been revered as one of the most sensual woods that can be used in the creation of a scent, and so it’s not surprising that many companies have attempted their own version. One of the newest to try and capture its magic is Kierin NYC with their Santal Sky.
