As hard as we try, time can often be cruel to both people and companies. The first flush of youth or success can be replaced by a faded lustre and an ageing appearance. Now, people can have a little bit of cosmetic help to regain their sparkle, but reviving a company is a much bigger challenge. Corporate takeovers, selling the company outside of the founder’s family, both of these can see the original ethos reduced to a shadow of its former self. So, when it was announced that Atkinsons was going to get a facelift it was met with a wave of excitement, and 24 Old Bond Street was the glorious result.
