There are many fragrances that have stood the test of time and, against all the odds, have continued to appeal to both old and new fans. These are often under-appreciated gems because, after being on the market for such a long time, they can easily be seen as old fashioned or out of date. However, all it usually needs is a friendly nudge to bring them back into the spotlight. When Avon launched Timeless back in 1974 they could never have imagined that forty-seven years later it would still be such a firm favourite with their customers, or that it would share its famous birthday with pop supergroup ABBA.
