When Chanel launched Allure back in 1999 we had been on the brink of a new century and the company wanted to mark this with the release of a new scent for men. The Allure range would go on to spawn many flankers, the industry’s term for variations on an original idea, with the most successful arguably being Allure Homme Sport and Allure Homme Edition Blanche. However, in 2010 it was decided that the time was right to move away from this series and to introduce, what Chanel described as, “the spirit of a man who chooses his destiny.” Bleu de Chanel was born and the latest chapter in men's fragrance had begun.
