How do you reinvent and reinvigorate a popular period that includes both personal and humanitarian growth? It’s a broad canvas, and not one that many companies would tackle without an element of apprehension. Movements that took the world by storm are deeply anchored in both the subconscious and lasting cultural effects, and so deviation from the original philosophy needs to be cautiously approached. That’s why the launch of Sana Jardin’s Air of Aquarius perfume is so pitch perfect. Forget the patchouli-laced memories of the seventies, it’s time to embrace a mind-expanding interpretation for a new age.
There is something so autumnal about generously spritzing a scarf with your favourite fragrance and then launching yourself out into an amber-leafed, and frost-encrusted world. Okay, I might be sounding a little over-poetical here, when what we really mean is “a finger-freezing force nine gale”, but you get the idea. Your choice of perfume is always going to be a highly personal decision, but I really do encourage you to think about reaching for the glorious greens during autumn and winter instead of the usual ambers. The perfect starting point for this has to be Venus of Verbena from Sana Jardin.
