How do you reinvent and reinvigorate a popular period that includes both personal and humanitarian growth? It’s a broad canvas, and not one that many companies would tackle without an element of apprehension. Movements that took the world by storm are deeply anchored in both the subconscious and lasting cultural effects, and so deviation from the original philosophy needs to be cautiously approached. That’s why the launch of Sana Jardin’s Air of Aquarius perfume is so pitch perfect. Forget the patchouli-laced memories of the seventies, it’s time to embrace a mind-expanding interpretation for a new age.
The chypre fragrance was to the seventies what the Floral Oriental would be to the eighties, and there were lots to choose from. With a complete contrast to the emerging "youth" scents, that were full of bouncy freshness, and even the gloriously "simple" Penhaligon's florals, which were actually far from simple, the chypre provided a scent full of maturity and elegance. The most famous chypre of the Seventies was surely Charlie by Revlon, although it was marketed as an Aldehydic Floral, but Yardley wanted a piece of the action. Their release was the powerful CHIQUE, and this oakmoss overdose is still in production.
