The chypre fragrance was to the seventies what the Floral Oriental would be to the eighties, and there were lots to choose from. With a complete contrast to the emerging "youth" scents, that were full of bouncy freshness, and even the gloriously "simple" Penhaligon's florals, which were actually far from simple, the chypre provided a scent full of maturity and elegance. The most famous chypre of the Seventies was surely Charlie by Revlon, although it was marketed as an Aldehydic Floral, but Yardley wanted a piece of the action. Their release was the powerful CHIQUE, and this oakmoss overdose is still in production.
Showing posts with label Floral Chypre. Show all posts
Showing posts with label Floral Chypre. Show all posts
Thursday, 28 May 2015
CHIQUE Chypre
Labels:
Aldehyde,
Beecham Group,
Bergamot,
Chique,
Chypre,
Citrus,
Floral Chypre,
Jasmine,
Milton-Lloyd,
Oakmoss,
Oriental Woody,
Rose,
Seventies,
Taylor Of London,
Vintage,
Violet,
Yardley
Saturday, 23 May 2015
SCOUNDREL - A Bumpy Ride
The 1980s were a difficult decade for Revlon, especially as they were approaching the ten year anniversary of Charlie with no new masterpiece in sight. Enter Scoundrel with the slogan "Seize the moment". Launched in 1980, the first three years of its life went largely unnoticed, but then the reigning "bitch" of prime time television swept in and changed its future forever, well at least until 1986.
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