Showing posts with label Joan Collins. Show all posts
Showing posts with label Joan Collins. Show all posts

Thursday, 28 April 2016

THE CELEBRITY FRAGRANCE

They arrive in a blaze of publicity and either hold onto their market share or silently disappear. I'm talking about CELEBRITY FRAGRANCES. There has been a lot of talk about the scourge of this genre recently, but in my opinion the reviewers are missing the point. The world has changed since Guerlain launched Mitsouko in 1919 and L.T. Piver gave us Rêve D'Or in 1889, not least because of the number of releases every year, so are Beyoncé and Rihanna being unfairly criticised? Let's compare a century of perfume habits and see whether twelve months might actually become the norm for a fragrance's life.

Wednesday, 3 June 2015

LAYER ME

The question I get asked most often is, "How do I make my fragrance last longer?" There have always been a myriad of complimentary products to go with various scents but the quality of these has been pretty variable. Also, with the trend for using more than one fragrance at the same time to create a truly unique personal scent we've actually been missing the most vital piece of the puzzle. You wouldn't paint a wall before preparing the surface but we are happy to just spray perfume and hope. So, I went on the hunt for the perfect base for my spritzing, and I found it in the most unlikely of places. I went through lotions and creams, both fragranced and unfragranced, dry oils and even moisture mists, but nothing was doing what I wanted... "Support any fragrance that goes on top, prolong its life and bridge the gap between layered scents," and obviously moisturise as well.

Sunday, 24 May 2015

I AM WOMAN ... Hear Me Purr

Fifteen years after the launch of her last perfume, Spectacular, Joan Collins returned to the stage with I AM WOMAN. The fragrance premiered on 28th February 2014, so a year on I think it's time to revisit and see whether the lady has aged gracefully. The perfume is part of a wider range called "Joan Collins Timeless Beauty", which also includes makeup and skincare, and was initially exclusively sold through QVC. Don't pull that face, QVC is now a major cosmetics outlet and companies ignore it at their peril; they can launch, maintain and promote any brand which takes their fancy.

Saturday, 23 May 2015

SCOUNDREL - A Bumpy Ride


The 1980s were a difficult decade for Revlon, especially as they were approaching the ten year anniversary of Charlie with no new masterpiece in sight. Enter Scoundrel with the slogan "Seize the moment"Launched in 1980, the first three years of its life went largely unnoticed, but then the reigning "bitch" of prime time television swept in and changed its future forever, well at least until 1986.

Tuesday, 19 May 2015

The SPECTACULAR Joan Collins

With Dynasty about to finish its nine series reign over prime-time television, Joan Collins decided the time was right to launch her first fragrance. No stranger to perfume promotion, Joan had been the face of Revlon's Scoundrel from 1983-1986, but this time she was very firmly in charge. Under the name of "The Design House of Joan Collins", but actually produced by Parlux Fragrances Ltd, the first perfume in a planned line was Spectacular. At the time of the launch Joan was very open about the fact that she wanted an independent income and, alongside other "Design House" ventures, Spectacular came with very high expectations.