A fragrance for the modern woman who wanted it all; a career, a husband, and to still look sexy as she read her children a bed-time story. My personal experience of the latter is that you're usually exhausted and covered in baked beans! Created by Charles of the Ritz in 1978, Enjoli promised an "eight hour perfume for the twenty-four hour woman". Boasting the female ability to "bring home the bacon, fry it up in a pan and never, never, never let you forget you're a man", the Enjoli woman allowed her husband to think he was in charge, although really she was. So, thirty seven years later, has the perfume stood up to changing tastes?
Fifteen years after the launch of her last perfume, Spectacular, Joan Collins returned to the stage with I AM WOMAN. The fragrance premiered on 28th February 2014, so a year on I think it's time to revisit and see whether the lady has aged gracefully. The perfume is part of a wider range called "Joan Collins Timeless Beauty", which also includes makeup and skincare, and was initially exclusively sold through QVC. Don't pull that face, QVC is now a major cosmetics outlet and companies ignore it at their peril; they can launch, maintain and promote any brand which takes their fancy.
With Dynasty about to finish its nine series reign over prime-time television, Joan Collins decided the time was right to launch her first fragrance. No stranger to perfume promotion, Joan had been the face of Revlon's Scoundrel from 1983-1986, but this time she was very firmly in charge. Under the name of "The Design House of Joan Collins", but actually produced by Parlux Fragrances Ltd, the first perfume in a planned line was Spectacular. At the time of the launch Joan was very open about the fact that she wanted an independent income and, alongside other "Design House" ventures, Spectacular came with very high expectations.
