The 1980s were a difficult decade for Revlon, especially as they were approaching the ten year anniversary of Charlie with no new masterpiece in sight. Enter Scoundrel with the slogan "Seize the moment". Launched in 1980, the first three years of its life went largely unnoticed, but then the reigning "bitch" of prime time television swept in and changed its future forever, well at least until 1986.
With Dynasty about to finish its nine series reign over prime-time television, Joan Collins decided the time was right to launch her first fragrance. No stranger to perfume promotion, Joan had been the face of Revlon's Scoundrel from 1983-1986, but this time she was very firmly in charge. Under the name of "The Design House of Joan Collins", but actually produced by Parlux Fragrances Ltd, the first perfume in a planned line was Spectacular. At the time of the launch Joan was very open about the fact that she wanted an independent income and, alongside other "Design House" ventures, Spectacular came with very high expectations.
