A company’s first fragrance can be a make or break release. It’s the perfume that customers will often associate the brand with long after it first appears, and so you want it to be a good one. If number one goes to plan then the next challenge is the follow up, and this is sometimes where things can go horribly wrong. In a quest for novelty this successor can often go off on a tangent, but thankfully that didn’t happen with Leighton Denny and the LIGHT & DARK range. With his fourth perfume launching tomorrow, let’s take a quick recap of the previous three releases before we look at the new LIGHT & DARK DELIGHTFUL.
Showing posts with label Fruity. Show all posts
Showing posts with label Fruity. Show all posts
Thursday, 4 August 2016
LIGHT & DARK DELIGHTFUL by Leighton Denny
A company’s first fragrance can be a make or break release. It’s the perfume that customers will often associate the brand with long after it first appears, and so you want it to be a good one. If number one goes to plan then the next challenge is the follow up, and this is sometimes where things can go horribly wrong. In a quest for novelty this successor can often go off on a tangent, but thankfully that didn’t happen with Leighton Denny and the LIGHT & DARK range. With his fourth perfume launching tomorrow, let’s take a quick recap of the previous three releases before we look at the new LIGHT & DARK DELIGHTFUL.Saturday, 23 May 2015
SCOUNDREL - A Bumpy Ride
The 1980s were a difficult decade for Revlon, especially as they were approaching the ten year anniversary of Charlie with no new masterpiece in sight. Enter Scoundrel with the slogan "Seize the moment". Launched in 1980, the first three years of its life went largely unnoticed, but then the reigning "bitch" of prime time television swept in and changed its future forever, well at least until 1986.
Subscribe to:
Posts (Atom)