One of the current fashions in the world of fragrance is giving the customer the ability to literally customise their perfume. This has an obvious major advantage over creating one from scratch, namely that it is significantly cheaper, but how the process is managed varies dramatically from company to company. It can often feel a little lacklustre, with few options, and so it makes you wonder just how “customisable” it really is. One of the companies to venture into this area is Olfactory NYC, and their method is a discovery experience in itself. So, let’s travel stateside as I introduce you to the sun and surf inspired Ashton.
When Estée Lauder launched Private Collection in 1973 it was intended as a "thank you" to the loyal followers of her company. Created by Vincent Marcello, it was originally reserved for Lauder's personal use before the decision was taken to release it commercially. A Floral Chypre, it proved popular and is still in production forty three years later. Jump forward to 2006 and it was announced that Estée Lauder would be creating a whole Private Collection, with the original as its figure head. At a time when brands were feeling the pull between luxury and commercial would the first release, Tuberose Gardenia, bridge the gap and spearhead a new collection?
