When we think of Grasse the first thoughts that come to our heads are of idyllic flower fields, women collecting blooms in their aprons, and the thrill of working in perfume’s spiritual home. We’ve had this story recounted so many times to us that it’s become the accepted narrative of the town, but it’s literally this “rose tinted glasses” view of the scented destination that often means we miss the challenges that they actually face. This was the reason that Parfums de Vie was founded and why, ten years later, the charity launched their wonderful duo of non-profit fragrances under the name of Villa des Parfums.
It seems that the days of fragrance counters displaying nothing but innocently sounding perfumes has long gone. In the past the furthest that most went was Scandal or Exclamation, but with the arrival of Fetish, Sex and even Fleur d'Anus the public became switched on to a new breed of perfumers. There is an element of shock value to be sure, but most of these fragrances actually have a grounding in very classic accords. Molinard first revealed its sexual side in 1921 with Habanita, and at the end of 2015 they followed it up with a carnal leather. So, leave Julie Andrews at home as I introduce you to Cuir.
