When we think of Grasse the first thoughts that come to our heads are of idyllic flower fields, women collecting blooms in their aprons, and the thrill of working in perfume’s spiritual home. We’ve had this story recounted so many times to us that it’s become the accepted narrative of the town, but it’s literally this “rose tinted glasses” view of the scented destination that often means we miss the challenges that they actually face. This was the reason that Parfums de Vie was founded and why, ten years later, the charity launched their wonderful duo of non-profit fragrances under the name of Villa des Parfums.
